Ezoic is considered as one among of Google Adsense and ADX alternatives because it pays higher rates than its competitors.
Ezoic is CPM ad network that affiliate with Google ADX to give publishers a wide range of ad space and fill rate that works at its best for almost all countries’ tiers.
The network requires active Adsense account, if you are not sign-up with it then it will prompt you to join it because of ADX requirement.
Ezoic features:
Free optimization tools
Once you connect your site with Ezoic, there are free optimization tools to boost speed. So, there is no need to use WordPress cache plugin.
Free CDN
The network requires publishers to integrate its CDN for website optimization which is great opportunity for those who prefer it.
Free WordPress hosting
The network offers free WordPress hosting if your accepted to be its publisher.
Low monthly threshold payout
Unlike Adsense, Ezoic pays publishers with minimum $20 monthly threshold, which is great for websites that receive low traffic. The network pays through Wise, Payoneer or Paypal.
Requirements:
Ezoic is no longer impose pageview requirements of 10K per month, although, website with visitors below previous traffic requirements go through special program to meet network needs.
The network’s requirements about ad implementation are the same as Google Adsense policies, as follow:
- No invalid clicks / impressions
- Not falsely encouraging clicks
- Not offering copyrighted material / downloads
- Not offering counterfeit goods
- The site should have reliable traffic sources
- Sites shouldn’t redirect users to undesirable pages / sites / pop-ups or pop-unders
- Gambling content
- Not using automatically generated content
- Not creating empty pages with no original content
- Not using content that is copied from other webpages
- Not keyword stuffing
- Not using adult / dangerous / derogatory content
- Not offering alcohol / tobacco / healthcare related content
- Not using aggressive / threatening content
- Not using illegal content
Pros:
- Free WordPress hosting, Optimization tools and CDN
- Low minimum payout threshold
- Highest CPM rates
Cons:
- Ezoic’s CDN is only required for connection
- Strictly policies just like Adsense
- Complication in application
