Google ADX is the popular CPM ad network with higher rates more than the rest companies fall under this publishing model.
ADX is mean for premium websites, because it requires spike of a monthly traffic as many publishers get started with them through Google publisher’s partners.
Just like other products like YouTube and apps monetization, ADX pays publishers through Adsense account or through publisher’s partner account. So, the Adsense can be mandatory to get started with them depending on its type.
How to get Google ADX account !!!!
You can get started with it through two ways:
- Through Google specialist
Few publishers are getting special invitation from its experts, once he accepts, they set-up an account with direct access and support without involve other part.
There are hundreds of Google Publisher’s experts around the world, act to assist publisher on getting account via them by either requesting to its experts, or direct access with it.
There are two types of ADX for publishers are created through its certified partners:
MA Account
MA Account is set-up by publisher’s partners without further review from their experts, obvious fast than MI Account. Sharing rule with publisher’s partner is transparent, so, final earning could be deducted according to sharing ratio such as 15% or 20%.
Features:
- Requires approved Adsense account,
- Transparent stats through Ad manager
- Final earning share with publisher’s partner
- Higher CPM rates are not guaranteed
- Requires receiving $3,000 per 3-month to keep account active
- Few Limits
MI Account
MI Account is set-up by their experts through publisher’s partners. This means that their partners submit site to Google experts and waiting for review, which could take a long than MA Account.
Features:
- Doesn’t require Adsense Account
- Not transparent
- All stats and payouts will be presented on publisher’s partner dashboard
- Higher CPM rates
- Doesn’t require $3,000 receiving per 3-month to keep account active
- Strictly Policies and Limits
Requirements for getting started with Google ADX:
Content:
- No invalid clicks / impressions
- Not falsely encouraging clicks
- Not offering copyrighted material / downloads
- Not offering counterfeit goods
- The site should have reliable traffic sources
- Sites shouldn’t redirect users to undesirable pages / sites / pop-ups or pop-unders
- Gambling content
- Not using automatically generated content
- Not creating empty pages with no original content
- Not using content that is copied from other webpages
- Not keyword stuffing
- Not using adult / dangerous / derogatory content
- Not offering alcohol / tobacco / healthcare related content
- Not using aggressive / threatening content
- Not using illegal content
Traffic:
Higher traffic than Adsense for content
