You should understand the market structure of ecommerce thing before starting it, and all-important tools for newbies.
In this article, I’m going to share everything you should know upon starting to sell staffs or ideas online, either is your own products/services or reselling.
These are steps on establishing ecommerce/online store website:
Market Research and Niche
Finding First of all, to start selling online you need to have a physical product to sell. But, for sure it would be very disappointing to have a product that no one wants to buy. To avoid this, you need to spend a little time in order to find the best product idea and of course the right market to sell your products.
Get ready to sell
It’s important to choose a light product, as during the early days of your online store you will do all the packaging and shipping by yourself. This will make your life easier in the sense that you ’ll be able to get better product margins – which is a crucial point in the very beginning.
Buy domain name
Before moving forward, make sure that your company has a good domain and this domain is available just from the beginning. If you ensure this, you won’t need to undo or redo anything. There are a lot of companies selling affordable domains such as Namecheap, 1&1 Ionos, Unstoppable domains and more.
Find your perfect eCommerce website builder
There are many eCommerce platforms which make things easier for you if you are wondering how to build an eCommerce website. Ecommerce website builders/platforms are software tools which help you to build your perfect online store without the need of advanced skills, coding knowledge or dozens of computer screens.
Find a theme that matches your eCommerce vision
To save even more time, you might like to purchase a theme that matches your taste. There are many eCommerce theme providers like Theme Forest, Template Monster, and more. From an eCommerce perspective, it’s important to pick a theme that best fits your needs. Don’t spend time on reinventing the wheel. Rather than building everything from scratch, download a template. Studies say that customization process can take long and can be frustrating for you.
Launch your store
If you have done everything – mentioned above – on how to build an eCommerce website from scratch, this means that you have already put a great amount of effort and you are ready to finally launch your store. It’s very crucial to fully polish your store before launching it. You only have limited chances to make a great first impression and gain your first fans.
Plan your marketing strategy
If you don’t have any existing social media channels for your eCommerce store, or a list to promote your website, probably you won’t get the traffic that you desire. It’s very important to have a planned marketing budget when you think on how to build an eCommerce website from scratch. There are some methods that will help you step into your audience very quickly.
Content Marketing
With an eCommerce store live, you have a very big potential on creating content. You should think of creating content to educate your audience, or content to get backlinks and social shares for your business. Remember that content marketing will be a great traffic source in the long term.
Social Media Marketing
By using social media, you can increase your brand awareness and of course drive traffic to your online store. There are many platforms available online but as studies revealed, Instagram and Pinterest are the most preferred ones because of their high conversion rates. There are also some mind-blowing social media facts you need to know to market your store in the most effective way!
Influencer Marketing
We can’t go without mentioning the importance of influencer marketing during the process of how to build an eCommerce website from scratch. It is known that there are many stores, which owe their success to influencer marketing. Influencer marketing is the process of reaching out to influencers of social media and having them to promote your brands or your products to their audience.
