It is important for a blogger or publisher to write content that meets SEO guidelines to attract page visitors and search engines for indexing and higher rankings.
Many bloggers and publishers are focusing with search engine and not visitors, that is why their websites aren’t perform well on search results as well traffic.
When you are writing content, you have to focus with visitors, through them it is high possibility to get search engine visibility and stay top on search results.
These are SEO guidelines for writing content for high visibility:
Niche
You have to choose the main keyword of your content before establishing website or blog. Choose keyword based with your experience or expertise to be savvy on what you are writing. Writing things that you are not interest with, or zero knowledge cause zero attraction to viewers, thus prevent your project to be on higher rankings. Niche of your web can be finance, health, news and etc., do not combine multiple niches because it will be hard to write it savvy.
Target
You have to target visitors and not search engine while publishing to increase number of page viewers. Also, you have to target specific group of people or country or anything else. Specific targeting will increase your website authority, which increase higher chance to be ranked on search results. Multiple targeting can increase publishing time and decrease focus of understand on your visitor’s attraction.
Original Content
You have to write the original content and not duplicated one, with rich text, few images and videos if your site niche is not either gaming, video or any relating category with few words. You should write content that you are familiar with especially if your site niche is knowledge based. If your site niche is news, then you have to show credit and words for content from third-party because most of these contents are duplicated.
SEO Content Optimization
You have to build SEO structure on your content to tell search engines about description, target and category of your content. If you are using WordPress, then you have to install SEO plugin like Yoast or Rank Math to achieve this goal. Use these SEO tools to generate sitemaps and robots.txt file to get fast indexing and tell Search engines about what should they index and what should they not. Even without SEO content structure, search engines can fetch and index your site but it will take a long.
Posting Frequency
You have to write posts frequently to keep your visitors active, as well increase crawling rate which also increase ranking. If your website niche is news, then you have to write content every day and every time something come-up. If your niche is knowledge based, then you have to keep update when anything changes to attract more viewers.
Social Signal
You have to link your website with social media to build awareness faster than waiting for search engines to fetch it. With Social media pages and profiles, it easy to get higher number of page viewers at a short time. Social media can increase both direct and search traffic at a short time.
