Taboola is native ad networks that offer recommended content monetization for publishers as well advertising solutions for advertisers with high fill rate.
This network offers content monetization for cost per click (CPC) mode with high filling rate and depending with tiers.
Jut like other native content recommendation ads, their CPC rate is low compared to contextual ad networks like Adsense. Their ads are beautiful that easy to attract clicks which can maximize publisher’s income.
Many premium websites that receive high traffic use Taboola alongside with other contextual ads to increase earnings. These ads are compatible with contextual ad network like Adsense, ADX and other.
Taboola are not only maximize publisher’s earnings, but also encourage page viewers engagement to site as well increase time of reading content because it contains top stories and topics from other websites.
For native content ads, Taboola is one among of the best ad network so far with a lot of advertisers worldwide that make it very competitive.
Native content recommended ads are the best for news sites, health, viral and other categories that relating to it.
Here are its features:
Minimum content requirements
The network accepts almost all niche except for sensitive ones like promotion of war things, adult content and other. The site should contain significant quality content that attract spike of traffic to generate reasonable revenue.
Traffic Requirements
Since native content ads offer low rates, they accept sites that receive at least 500K pageviews per month. This requirement is important to make sure that their publishers earn significant income and not less than their expectation. The network also accepts even if your traffic is less if majority of your visitors are from 1st and 2nd tier countries.
Payment Cycle & Method
The network processes payments on net 45 basis, that means mid of month of the next month after reaching their threshold. The network processes payments through Payoneer, but they also offer another way if you request through account manager.
CPC Rates
The network offer between $0.001 to $0.50 depending with tiers. For first tier expect to earn up to $0.50, while for second tier expect to earn up to 0.08, while the rest is not exceeded $0.01. Their rates are the best for countries like US, UK, Canada and Australia.
How to Join Taboola
Since the network requires premium websites, you can join them by filling a form and explain your content about, traffic and sources which can guarantee a response. The process of join them will take between two weeks to month, as follows:
Send a Request
This will take between 3 days to a week but sometime it can take two weeks depending with total requests from other publishers and account managers assigned for that task.
Accept Request
Once your details form meets their expectation, they will accept your request and assign account manager to create your account plus all necessary ad tools to integrate with.
Account manager ask for payment method
On creating your account, account manager will require your Payoneer account details for payments, or you can ask for other payment method if your country does not support Payoneer or other reasons.
Account manager send implementation scripts
Once account manager finish creating your account, he/she will send to you all scripts and ads text files and documentation for implementation.
Done.
Final Thoughts:
As you can see, getting started with Taboola is not complicated but it is processing in a comprehensive process. Site organization and traffic are all important things that matter to them.
Traffic – Like I stated above that they require 500K traffic to be accepted, but this is not necessary if you are convincing them accurately, because they can even accept between 50K to above for sites that may be receive 1st tier or 2nd tier countries.
Website organization – If your site is created better with all necessary user experience stack and traffic is growing, then accepting is inevitable to them.
NOTE: You can change or add a site plus request ad format through account manager.
